Not that long ago Chrysler’s marketing department came up with a new way to sell their cars and boost up the manufacturer’s plunging sales. They have turned the consumer’s concentration to a possible light in the tunnel in the recent gas price craze - under the motto ‘Let’s Refuel America’ Chrysler offered what firstly seemed as a great benefit to the buyer: a $2.99 gas price guarantee for up to three years. Sounds wonderful, but how about the fine print?
Unfortunately, the guys at Chrysler ‘forgot’ to mention the details in their commercials. The first and the biggest hit on the customer is the fact, that the buyer will not receive the usual inducements: Most of these vehicles normally are sold with cash-back incentives. However, if you go with the ‘Let’s Refuel America’ plan, you won’t be able to take the green as well, although some of the cars in this plan also offer some cash-back — $500 plus the gas as opposed to $2,500 cash back, for instance. The second caveat is the octane restriction - the plan only applies to diesel and low-grade gasoline, with octane level no higher than 87. Which means that if you pump mid or high-grade gasoline, you will be paying the full price. But that’s not all! The ‘Let’s Refuel America’ deal will only cover you up to 12 000 miles per year. Every additional mile on top of that - you guessed right, regularly priced gas. And last, but not least - you are restricted to maximum of 708 gallons per year.
So after doing the simple math, at average price of $4.20 per galon the ‘Let’s Refuel America’ deal will save the buyer about $800 per year, or up to $2600 for the three years in which the incentive is active. Knowing that you could have received at least $2500 cash back on that vehicle, the ‘Let’s Refuel America’ program doesn’t really save you a dime.
Tags: gas | fuel | jeep | chrysler | Let’s Refuel America | $2.99 guarantee
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August 25th, 2008 at 9:39 pm
Well of course this is not a charity organization and they won’t give you cheap gas just like that; It’s just another marketing trick and as you wrote, after careful examination (which everyone should do when it comes to financial decisions) the truth becomes clear